CRM and the "Big" Picture
“Big” the movie. Big data. Big customer needs and wants.
We all know we want a solid CRM system that pays off in loyalty in terms of:
Higher share-of-walletReduced customer service costsReferralsLower price sensitivityAmortization of acquisition costs
We seek to deepen these loyalty bonds through the rewards and offers that we send to our most valued customers who spend their money and time with us.